"When you look at the dark side, careful you must be. For the dark side looks back." - Yoda Few things in pop culture or in general really have the staying power that Star Wars has. Since its debut, Star Wars has achieved a state of cultural permanence, transcending the lifecycle of a typical media franchise to become a foundational modern myth. What began in 1977 as George Lucas’s simple desire to create a "space opera" has since taken on a life of its own. It has evolved wi

"The dark side. Always it speaks to us, from our pain. Our grief. It connects our pain to all pain, our hurt to all hurt." - Yoda Few things in pop culture or in general really have the staying power that Star Wars has. Since its debut, Star Wars has achieved a state of cultural permanence, transcending the lifecycle of a typical media franchise to become a foundational modern myth. What began in 1977 as George Lucas’s simple desire to create a "space opera" has since taken o

"The dark side of the Force is a pathway to many abilities some consider to be unnatural." - Supreme Chancellor Palpatine Few things in pop culture or in general really have the staying power that Star Wars has. Since its debut, Star Wars has achieved a state of cultural permanence, transcending the lifecycle of a typical media franchise to become a foundational modern myth. What began in 1977 as George Lucas’s simple desire to create a "space opera" has since taken on a life

"Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering." - Yoda Few things in pop culture or in general really have the staying power that Star Wars has. Since its debut, Star Wars has achieved a state of cultural permanence, transcending the lifecycle of a typical media franchise to become a foundational modern myth. What began in 1977 as George Lucas’s simple desire to create a "space opera" has since taken on a life of its own

"If you only knew the power of the dark side." - Darth Vader Few things in pop culture or in general really have the staying power that Star Wars has. Since its debut, Star Wars has achieved a state of cultural permanence, transcending the lifecycle of a typical media franchise to become a foundational modern myth. What began in 1977 as George Lucas’s simple desire to create a "space opera" has since taken on a life of its own. It has evolved with an organic momentum that tr